Everything we know, written down.
Three short guides on cloud, software and AI cost, plus the long reference. All free, all useful on their own, and none of them a brochure.
Everything here is readable without giving us anything. The three short guides download directly, and the full reference guide is published on this site in full. If you would rather have the formatted 58-page document, we send that by email, so just ask. If you find them useful, please pass them on.
Why Your Cloud Savings Never Happen
Your dashboards are probably fine. Roughly half of what they identify is never acted on. This is about the operating process between detection and someone doing the work, which is where the money is lost.
What is in it
- Five reasons cost recommendations die before anyone acts on them
- The fourteen day rule, and what a cost ticket has to contain to survive contact with an engineer
- Where the money usually is, including the flat line that looks healthy
- Why you should report untagged spend in pounds and never as a percentage
- Thirty days of actions, none of which require buying anything
Your Renewal Is Being Repriced
Software prices are rising at several times general inflation and the mechanism has changed. Vendors are no longer simply raising list prices. This is what is actually happening at renewal, and what to do before yours arrives.
What is in it
- Five repricing mechanisms, only one of which looks like a price rise
- What the market is actually doing, including why "per-seat is dead" is overstated
- Credits and allowances: the variable layer now sitting on top of your fixed one
- The notice period nobody tracks, and why it is the only moment you have leverage
- What to do before your next renewal, in the order that works
What AI Is Costing You
For firms that have started using AI and do not have a FinOps function. Written to be actioned in an afternoon rather than filed.
What is in it
- Ten places AI spend hides, and the three that surprise people
- Why your cloud cost playbook will not transfer
- The flat line on your cost chart that looks healthy and is not
- A twelve point self assessment with scoring
- A thirty day plan that requires buying nothing
The Complete FinOps Reference Guide
Cloud cost management for financial services, from boardroom to command line. Cost taxonomy across AWS, Azure and GCP, a five-layer operating architecture, a fifteen-activity accountability matrix, the UK banking landscape, and twelve opinionated recommendations. The review methodology is drawn from it.
Most people go straight to
- Section 3, the accountability matrix. Fifteen activities, one accountable owner each
- Section 11, twelve recommendations, several of which contradict standard advice
- Appendix F, a maturity checklist you can score in ten minutes
- Appendix G, interview scripts for the cost lead, engineering and finance
Every section is on the site. The PDF is the same content formatted, sent the same working day.
Where Cloud Goes Next: 2026 to 2046
Section 12 of the reference guide, published in full on this site. What the cloud providers, the university research labs and the major research houses say is coming, and what it does to the cost of technology in financial services. Every load-bearing claim is cross-checked against a named source.
What is in it
- The USD 725bn build-out, and why the cheap-cloud era is ending
- Why electricity, not chips, now sets the ceiling on cloud growth
- Sixteen dated predictions across three horizons, each with a confidence rating
- A validation matrix putting every claim beside the research house that confirms it
- The six questions a sharp CFO will ask, and the grounded answers
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